Website Rebuild Proposal

Let's Make
Calozzi's Sell
Online.

The cheesesteaks already rock. The website doesn't — and right now that gap is leaving real money on the counter. Here's the fix, the revenue case, and what it takes to ship it.

Prepared for · Al Calozzi / Calozzi's Cheesesteaks Prepared by · Prolific Date · June 2026
The 30-second version

Calozzi's has a 4.6★ Google rating, 480+ Yelp reviews, Men's Journal press, and 17 years of brand equity — and a website that can't take an order, doesn't show prices, and doesn't list hours.

We rebuild it into a fast, mobile-first ordering machine: direct online pickup, live hours, real menu, and the trust signals up front. The goal isn't a prettier site — it's more orders kept in-house instead of lost to delivery-app commissions.

01 — The Audit

Where the site
is leaking

Quick pass on the current calozzis.net. Ranked by what costs the most.

Critical
No online orderingThe site can't take a single order. For a lunch-rush counter shop, that's the #1 leak — every visit that doesn't end in an order is gone.
Critical
No prices, no hoursThe menu lists sandwiches but no prices, and the site shows no hours — you have to leave for Yelp to learn they're open 10–4. People bounce when they can't see cost or whether you're open.
Critical
The money action is buriedThe hero's only button is "MENU" — a dead end. Call, Order, and Directions aren't front-and-center where a hungry thumb can hit them.
High
The food isn't the starHero shows a worker's back, not a dripping cheesesteak. This is a food business — the sandwich should sell itself on sight.
High
Trust signals wastedThe Men's Journal quote and 480+ reviews are buried. That credibility should hit visitors in the first scroll.
High
Stale & breaking on mobileMenu page last updated 2020, hero text clips off the screen edge on phones, nav still implies multiple locations when it's down to one (Georgetown).
02 — The Opportunity

The money
on the table

Two leaks, one fix. First: there's no way to order direct, so every online order runs through a delivery app — and those apps take a cut of 20–30% on every single order.

Illustrative — third-party commission leak
Delivery-app orders / month$10,000
Platform commission (≈25%)– $2,500
Lost per year≈ $30,000

Numbers are illustrative — plug in Al's real delivery volume to size it. The point holds at any volume: a chunk of every app order never reaches the till.

The fix: a direct online-ordering button on the new site. Pickup orders placed direct are commission-free — customers pay in-store prices, and Calozzi's keeps the full ticket. Second leak: no captured customers. Every order today is anonymous. A direct system builds an email/SMS list for specials, slow-day pushes, and catering — repeat revenue the delivery apps own right now.

03 — The Build

What we ship

A fast, mobile-first rebuild that turns visits into orders. (Live concept already mocked up — see the companion file.)

✓
Direct online orderingPickup & delivery, front and center
✓
Live "Open Now" statusReal hours, never wrong
✓
Full menu with pricesWit-or-witout, cheese picker
✓
Sticky Order + Call barOne tap, always in reach
✓
Trust signals up top4.6★, press, real reviews
✓
Mouth-watering food shotsThe sandwich sells itself
✓
Catering sectionHigh-ticket orders, clear CTA
✓
Email / SMS captureOwn the customer list
✓
Local SEO + schemaRank for "cheesesteak Seattle"
✓
Speed + accessibilityLoads fast, works for everyone
04 — The Ordering Engine

How orders
come in

The site is the storefront; the ordering platform is the register behind it. Three real options, depending on how far Al wants to go:

Platform
Cost & fit
Square Online
Free – $60/mo · 0% on direct pickup
Lean start. Cheapest path to commission-free direct ordering. If Calozzi's already runs Square card readers, ordering bolts straight on. Best first move.
Owner.com
$249–$499/mo · 0% commission
Growth engine. Purpose-built to kill delivery-app fees: branded site + app, automated SMS/email, loyalty, and SEO that drives direct orders. Runs alongside any POS. More money monthly, more firepower.
Toast
$69/mo+ · $849+ hardware
Overkill here. Full POS ecosystem — great if Al wants to replace the whole register, but heavy and pricey for a single walk-up window. Only if a full POS overhaul is on the table.
Our recommendation
Start on Square Online. Graduate to Owner.com.

Launch commission-free ordering cheap and fast on Square so the new site sells from day one. Once direct order volume proves out, Owner.com's marketing + loyalty engine becomes the lever to pull customers off the delivery apps for good.

05 — Timeline

How it rolls out

01WEEK 1
Discovery & contentConfirm menu & prices, shoot or source food photos, lock the ordering platform, gather assets.
02WEEK 2–3
Build & wire orderingDevelop the new mobile-first site, connect online ordering, set up hours, SEO, and review feeds.
03WEEK 3
Review & refineAl walks through it live, we tune copy, photos, and flow until it's right.
04WEEK 4
Launch & hand-offGo live, point the domain, submit to Google, and train on updating the menu and pushing specials.
06 — Investment

What it costs

Two ways in. Both include the full rebuild, ordering setup, mobile-first design, and launch.

Launch
$3,500 one-time
  • Full mobile-first rebuild
  • Square online ordering wired in
  • Menu, hours, SEO, reviews
  • Email/SMS capture
  • Launch + Google submission
Growth
$6,500 one-time
  • Everything in Launch
  • Owner.com setup + branded app
  • Loyalty + automated marketing
  • Catering ordering flow
  • Pro food photography direction

+ optional care plan $150–300/mo (hosting, updates, menu changes, specials). Figures are a starting structure — adjust to your scope. Market reference for custom restaurant site builds runs $5k–15k one-time.

Let's knock
this out the park

The brand's already legendary. Let's give it a website that finally sells as hard as the cheesesteaks do.

Start the Rebuild

Sources: calozzis.net (homepage, menu, locations); Google / Yelp (4.6★, 480+ reviews) & Tripadvisor (4.4, #671/2,539 Seattle); Men's Journal "10 Best Cheesesteaks That Aren't Philly"; published menu pricing via Grubhub listing (confirm current in-store prices); platform pricing per Owner.com, Square, and Toast 2026 published rates; delivery commission range 20–30% per industry reporting. Prepared as a pitch concept — not affiliated with or endorsed by Calozzi's.